Analytics tells you what happened. Recording tells you why
GA4 tells you 40% of visitors dropped on the pricing page. It does not tell you they scrolled past the plans, hovered on the FAQ, then rage-clicked the compare button that does not open.
Session recording, heatmaps, and rage-click detection close that gap. We set the privacy masks first (form fields, PII, health data), instrument the events that matter, and turn what we watch into a written insight report every month.
Three tools we deploy, tune, and report on
Tool · Hotjar
Session recordings, heatmaps, and funnel analysis for marketing and product teams. We set the privacy masks first, then instrument the events that matter and build the funnel report on top.
Tool · MS Clarity
Free session recordings and heatmaps from Microsoft. Best fit when budget is tight and privacy needs a light touch. We handle setup, filters, and monthly reporting so your team gets insight without maintaining another tool.
Tool · Fullstory
Enterprise-grade session capture with auto-instrumented events, retroactive funnels, and generous storage per seat. Best when your team already lives in the data and needs cohort or journey slicing on demand.
Every recording engagement ships these
A written record for every finding, every fix, and every privacy control your compliance team will ask about.
Setup + privacy config
Tool installed, privacy masks configured on every form field, PII, and any high-sensitivity zone. Consent management wired in from day one.
Session review
A curated set of representative recordings per cohort (converting, abandoning, first-time, returning), watched and annotated so your team does not have to watch a hundred sessions.
Heatmap review
Click, scroll, and attention heatmaps across the pages that matter, with the friction points named and screenshotted.
Funnel report
Where the funnel drops on which cohort, cross-referenced against session evidence so the "why" is documented, not guessed.
Privacy controls
Written summary of what is captured, what is masked, how long it is retained, and which team can access it. Ready for compliance sign-off.
Monthly insight report
A written pack that names three things worth fixing this month and the evidence behind each.
Recording questions we hear most
How do you handle privacy?
Every form field is masked by default. PII zones (name, email, address, payment) get explicit masks, and any high-sensitivity area (health, finance, minors) gets a project-specific privacy plan. Consent is wired to your existing consent platform. Compliance sign-off is part of the setup, not an afterthought.
What's the storage cost?
MS Clarity is free. Hotjar and Fullstory have tiered pricing based on captured sessions per month. We help you pick the tier that matches your traffic and forecast the cost against expected insight, not guess.
How long do recordings stick around?
Default retention varies by tool (Clarity 30 days, Hotjar 12 months on paid tiers, Fullstory up to 4 years). We configure the shortest retention that supports your review cadence, so storage cost and privacy exposure stay in check.
Which tool should we pick?
MS Clarity if you want free and easy. Hotjar if you want a mature product with heatmaps and surveys in one place. Fullstory if you have enterprise budget and want retroactive funnels and cohort slicing on demand. We can help you pick, or work with whichever you already have.
One-off engagement or ongoing?
A one-off setup + review is enough for a single question. An ongoing engagement (monthly review, funnel report, insight pack) works when session data is a live input to your product or CRO decisions. Both work; we scope in the first call.
Ready to see what your users see?
Tick anything that applies. Not sure? Say so in the message.
We'll get back to you. No newsletters, no drip sequences.
Telada
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