Every second added to LCP is a bounce added to the funnel. Every jump in CLS is a mis-click on a mobile checkout. Every render-blocking script is a search ranking that quietly slides.
We work off the Core Web Vitals your users actually experience (CrUX field data), not the Lighthouse score generated in a lab. LCP, INP, CLS, TTFB. Each one gets a target, a fix, and a verification.
Every engagement runs the same loop. We baseline signals, we prioritise, we ship, we verify. Then we do it again.
We baseline LCP, INP, CLS, and TTFB from your CrUX data plus a technical waterfall on the top pages. Deliverable: a written audit that names every friction touching those signals.
Every finding gets an impact score and an effort estimate, so we ship the biggest wins first. Deliverable: a prioritised fix list your team can read left-to-right.
Render-blocking scripts moved, images pipelined, third-party tags gated, cache and CDN tuned. Deliverable: an implementation record naming every change and why.
Post-launch we watch the same signals for 30 days from real user data, not a lab test. Deliverable: a before-and-after CWV report with the ranking impact side by side.
Nothing is verbal. Every commitment lands as a file, a report, or a runbook you can hold.
LCP, INP, CLS, TTFB baselined from real user data plus a technical waterfall on your top pages. Every friction named.
Findings ranked by impact-over-effort. Your team sees exactly what ships first and why.
Every change to the site named, tested, and traceable in your Git history. No black-box optimisation.
Field-data comparison against the baseline plus the ranking impact from Search Console over the same window.
CrUX + Search Console watched weekly for four weeks post-launch, so regressions get caught before your team notices.
Written playbook for future incidents: what to check, what to change, what to leave alone. A page your dev team refers back to.
If one of these sounds like your situation, an audit will tell you exactly which signal is costing you the most.
PDP feels sluggish, checkout stalls, and third-party review widgets keep pushing CLS. The Lighthouse score looks fine in the office. Real users on 4G do not agree.
A checkout that loads in under two seconds on the median mobile connection.
Get an auditA blog or content hub where speed is the difference between a top-three ranking and page two. Every render-blocking script adds a percent to bounce.
Faster pages, better rankings, lower bounce. Measured in the same window.
Get a quoteProduct is fast, marketing pages are heavy: hero videos, chat widgets, and A/B testing scripts stacked. Speed and CRO decisions collide.
A performance budget your marketing team can work inside, without a fight.
Book a consultationField data. Lighthouse runs in a lab on a fixed device profile; CrUX (Chrome User Experience Report) is what your real users experience. Google ranks on field data. We baseline and verify against CrUX, use Lighthouse for diagnostics.
No, and neither should anyone else. Scores depend on your users, your content, and third-party services outside our control. What we guarantee is a documented change record, a before-and-after field-data comparison, and a written prioritisation so you know what got fixed and what did not.
Only after showing you what each one costs and what removing it changes. Some plugins are load-bearing (checkout, forms, memberships) and stay with tuning. Others get replaced with lighter alternatives or removed entirely.
Yes. Host choice moves TTFB more than most tuning. CDN choice moves LCP for image-heavy pages. Both get an audit and a recommendation.
Both work. A one-off engagement fixes the current problem with a 30-day monitoring window. Ongoing plans keep monitoring live and ship monthly improvements against a rolling budget. See maintenance for the ongoing model.
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Telada
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